Published Date : 7/9/2025Â
Indian gig-economy startups, spanning food delivery, e-commerce, and ride-hailing, are grappling with a major roadblock: verifying the identities of their workers. The inability to conduct large-scale Aadhaar online KYC checks has pushed many companies to seek government approval, highlighting a growing dependency on regulated identity verification systems. Industry insiders note that without proper authorization, these startups risk legal exposure and operational setbacks. n nThe situation escalated after the Ministry of Electronics and IT (MeitY) cracked down on unauthorized use of Aadhaar-based onboarding services. Platforms like Zoop, Surepass, and Digitap were blocked, signaling a stricter enforcement of rules. Under current regulations, private entities must obtain explicit government permission to access the Aadhaar ecosystem. This has created a bottleneck, as startups struggle to find secure and compliant methods to verify gig workers at scale. n nGlobally, the gig economy faces similar challenges. A 2025 Incognia report revealed that 57% of driver-side fraud cases involved fake accounts, underscoring the need for robust verification. In the UK, food delivery firms have increased face verification checks due to concerns over illegal workers. Meanwhile, India’s unique challenges are compounded by the scale of its informal workforce and the complexities of integrating Aadhaar into digital platforms. n nBiometric service providers are now stepping in to fill this gap. Companies like Protean eGov Technologies and IDfy are offering solutions to bridge the verification divide. Protean’s chief product officer, Bertram D’Souza, emphasized that their Aadhaar authentication services can strengthen KYC processes for gig workers. Once approved by MeitY, these platforms can route authentication requests through secure channels, ensuring compliance with government protocols. n nThe government’s recent announcement that private companies can use Aadhaar for specific purposes, provided they get ministry approval, has been a lifeline for startups. However, the challenge remains in finding secure channels for unregulated platforms to conduct KYC on blue-collar staff. Some e-commerce operators have resorted to unauthorized methods, such as using offline Aadhaar screens, which are illegal. Experts suggest migrating to Digilocker-based verification or redirection-based processes to avoid legal risks. n nAnother hurdle is the lack of Digilocker adoption among gig workers. Many don’t have the app installed, complicating assisted onboarding. Biometric verification firms are positioned to act as intermediaries, connecting gig platforms with authorized Aadhaar gateways under strict consent frameworks. This approach not only ensures compliance but also enhances trust in the verification process. n nThe UIDAI has introduced a QR code-based system for secure digital document verification, aiming to reduce fraud. UIDAI CEO Bhuvnesh Kumar hinted that a new Aadhaar app could launch within two months, further modernizing the ecosystem. Protean’s quarterly reports show its massive scale, handling 3.275 billion Aadhaar authentication requests since inception, with 560 million processed in the 2024-25 fiscal year alone. n nAs the gig economy expands, the need for reliable identity verification becomes more urgent. UIDAI data reveals a 7.8% year-over-year increase in June, with 1.1 billion authentications and 287 million KYC processes. Face authentication transactions also surged, hitting 158.7 million in June 2025. These figures highlight the growing reliance on Aadhaar for secure, scalable solutions. n nFor startups, the path forward involves navigating regulatory frameworks while leveraging biometric innovations. Protean and IDfy are at the forefront, offering technology-driven solutions that align with government guidelines. As the sector evolves, the balance between compliance, security, and scalability will define the future of India’s gig economy.Â
Q: Why are Indian gig-economy startups struggling with identity verification?
A: Startups face challenges in conducting large-scale Aadhaar online KYC checks without government approval, leading to legal risks and operational bottlenecks.
Q: How do biometric providers like Protean and IDfy help gig workers?
A: These companies offer secure Aadhaar authentication services, acting as intermediaries to ensure compliance with government regulations while verifying gig workers at scale.
Q: What role does the UIDAI play in this scenario?
A: The UIDAI regulates Aadhaar access, blocking unauthorized platforms and introducing secure systems like QR code verification to prevent fraud.
Q: What are the risks of using unauthorized Aadhaar methods?
A: Unauthorized methods, such as offline Aadhaar screens, are illegal and expose startups to legal penalties. They also increase the risk of fraud and data breaches.
Q: How might the future of identity verification evolve in India?
A: Expect more integration of biometric solutions, stricter government oversight, and innovations like the new Aadhaar app to enhance security and scalability.Â