Dan Johnson on OSA: Digital ID for Age Verification

Published Date : 10/17/2025 

Luciditi, an age verification provider accredited under the UK’s Digital Identity and Attributes Framework (DIATF), is helping businesses navigate the Online Safety Act (OSA). Dan Johnson, the chief product officer, discusses the firm's new age assurance product and its implications. 

It’s been a big year for Luciditi. As an age verification provider accredited under the UK’s Digital Identity and Attributes Framework (DIATF), the firm has been busy helping businesses navigate regulatory changes under the Online Safety Act (OSA).

Many such businesses already have apps that their customers use. In the latest episode of the Biometric Update Podcast, Dan Johnson, chief product officer of the company, talks about a new age assurance product that can be applied to existing apps, rather than running the process through a branded standalone app.

“What we’ve developed is, rather than requiring organizations to go through the same development processes we have and the same certification processes, we’ve componentized the capability to prove that you’re over the age of 18, so that it can be implemented in existing apps that have consumers,” Johnson says.

Johnson has plenty of thoughts on the rollout of the OSA, from the surge in Virtual Private Network usage, to the keys to adoption, to the government’s promise that UK drinkers will be able to prove their age to buy a pint in a pub by Christmas. He says younger generations will drive demand for digital age check options because of convenience, but user experience, staff safety, and compliance will be a driver on the business side.

Legislation will also help, of course. “The UK spearheaded this concept of age assurance for accessing age-restricted material on the internet, and other countries are watching what has been happening in the UK and are starting to implement their own variation,” Johnson notes. If age assurance goes fully global, the VPN issue goes out the window.

Looking to the real-world analogue, Johnson compares digital age verification to “keeping the dirty magazines on the top shelf.” “It isn’t taking away anybody’s right to do anything at all. It’s just protecting young people,” he says.

Luciditi has been at the forefront of developing and implementing digital identity solutions that balance convenience and security. The company's new age assurance product is a significant step towards making age verification more accessible and user-friendly for businesses and consumers alike.

For more insights, you can listen to the full episode on Spotify, Apple Podcasts, YouTube, or Podbean. The runtime is 00:41:19.

Runtime: 00:41:19 

Frequently Asked Questions (FAQS): 

Q: What is Luciditi's role in the UK's Digital Identity and Attributes Framework (DIATF)?

A: Luciditi is an age verification provider accredited under the UK’s Digital Identity and Attributes Framework (DIATF), helping businesses navigate regulatory changes under the Online Safety Act (OSA).

Q: What new product has Luciditi developed for age assurance?

A: Luciditi has developed a new age assurance product that can be applied to existing apps, rather than requiring a standalone branded app, to prove that users are over the age of 18.

Q: How does the Online Safety Act (OSA) impact age verification?

A: The Online Safety Act (OSA) requires businesses to implement age verification measures to protect young people from accessing age-restricted content online.

Q: Why are younger generations driving demand for digital age check options?

A: Younger generations are driving demand for digital age check options because of the convenience and ease of use, which aligns with their digital lifestyles.

Q: What is the UK government's promise regarding digital age verification in pubs?

A: The UK government has promised that UK drinkers will be able to prove their age to buy a pint in a pub by Christmas 2025, enhancing the adoption of digital age verification. 

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