Published Date : 9/25/2025Â
Brazil has taken a significant step in safeguarding its youth online with the enactment of a new law. Law No. 15.211, which had been pending in the lower house since 2022, is now officially a part of the country's legal framework. The enforcement of this law is set to begin on March 17, 2025.
The law mandates that suppliers of information technology products or services, which offer content, products, or services inappropriate for minors under 18 years of age, must implement effective measures to prevent access by children and adolescents. These measures include reliable age verification mechanisms that are proportionate, auditable, and technically secure. The mechanisms must also comply with Brazil’s General Personal Data Protection Law (LGPD).
The public authority is granted the role of regulator, certifier, or promoter of technical solutions for age verification, ensuring that these solutions adhere to the principles of legality, privacy protection, and fundamental rights. An Act of the Executive Branch will further regulate the minimum transparency, security, and interoperability requirements for age verification and parental supervision mechanisms adopted by operating systems and application stores.
The scope of the newly sanctioned legislation is broad, covering various aspects such as parental supervision, social media, and digital advertising. A separate bill, PL 3910/2025, specifically addresses the technical responsibilities of platforms to provide reliable age verification, including biometric checks, particularly for adult content platforms.
In Brazil and other regions, the rapid growth of online gambling platforms has increased the demand for age verification products and services. Didit, an identity verification firm based in Barcelona, highlights the critical importance of age verification in the gambling industry. According to Didit, age verification is no longer a nice-to-have but a necessity to ensure regulatory compliance and avoid fines, negative headlines, and user churn.
Age assurance measures offer a dual benefit: for compliance teams, robust age validation processes minimize regulatory risk; for product and growth teams, they can become a competitive advantage when executed with minimal friction. The key is to maintain minimal friction while ensuring compliance. Didit recommends an orchestrated flow: age estimation as the first filter, country-specific thresholds, and a fallback to document verification for borderline cases. This approach balances compliance, user experience, and conversion rates.
Brazil has become a deepfake hotspot, with an incidence five times higher than the U.S. and ten times higher than Germany. The loosening of historically strict regulations on gambling at the beginning of 2025 has led to a regulated online gambling market, sparking a “modern-day gambling gold rush.” This has also brought a corresponding rise in fraud, making stringent rules essential in regulated markets like the EU, UK, and U.S.
For Didit, the message is clear: age checks must be proportionate and auditable, but also fast to avoid negatively impacting conversion rates. Similarly, quality KYC (Know Your Customer) processes should result in less fraud, less friction, and more conversion. Compliance teams and founders face the challenge of fraud spikes, shifting country rules, and the need to balance regulatory compliance with user experience.Â
Q: What is Law No. 15.211?
A: Law No. 15.211 is a new Brazilian law aimed at protecting minors in digital environments. It mandates suppliers of IT products and services to implement effective measures to prevent access by children and adolescents to inappropriate content.
Q: When will Law No. 15.211 take effect?
A: Law No. 15.211 will take effect on March 17, 2025.
Q: What are the key requirements for age verification under the new law?
A: The law requires age verification mechanisms to be reliable, proportionate, auditable, and technically secure, and to comply with Brazil’s General Personal Data Protection Law (LGPD).
Q: How does Didit recommend implementing age verification for online gambling?
A: Didit recommends an orchestrated flow: age estimation as the first filter, country-specific thresholds, and a fallback to document verification for borderline cases. This approach balances compliance, user experience, and conversion rates.
Q: Why is Brazil considered a deepfake hotspot?
A: Brazil has become a deepfake hotspot due to the high incidence of deepfake-related fraud, which is five times higher than in the U.S. and ten times higher than in Germany. The loosening of gambling regulations has also contributed to this trend.Â