Published Date : 10/17/2025Â
Imagine a crucial moment in a Utah Jazz game where the team is down by two points with just six seconds left on the clock. To win, they need a perfectly executed play. However, instead of the play chart, the coach sees a big middle finger and the words 'BING BONG, GO KNICKS.' This nightmare scenario is what 1Password aims to prevent with its new partnership with Utah's NBA and NHL teams.
1Password, a Toronto-based cybersecurity company, has entered into a multi-year partnership with Smith Entertainment Group (SEG), the parent company of the NBA’s Utah Jazz and the NHL’s Utah Mammoth. This partnership makes 1Password the official cybersecurity provider for both teams, ensuring the protection of data and communications at the Delta Center and beyond.
'Giving teams the tools they need to move fast while keeping them digitally protected is at the heart of how organizations win, whether in business, sports, or technology,' says David Faugno, CEO of 1Password. 'Through the Extended Access Management suite of solutions, we ensure the right person or AI agent has access to the right app from a trusted device. As a result, the Jazz and Mammoth organizations can stay focused on winning on the court, on the ice, and in the community.'
1Password’s Extended Access Management suite includes several key components:
- Enterprise Password Manager : Centralizes and securely vaults credentials and data.
- Trelica : Provides visibility into every app and credential in use.
- Device Trust : Enhances security with device posture checks and least-privilege access across distributed personnel.
These tools work together to create a comprehensive security framework that protects sensitive information and ensures that only authorized individuals have access to critical systems and data.
However, 1Password’s involvement goes beyond just behind-the-scenes cybersecurity. The company has also partnered with Formula One, placing its branding on racing cars. Now, 1Password’s logo will be featured on the Utah Mammoth’s away jerseys, further solidifying its presence in the sports world.
To enhance the fan experience, 1Password is introducing the Away-Game Hospitality Program. This exclusive access scheme will host leading businesses in key markets for meaningful discussions about the intersection of identity security and AI. Whether it’s the puck dropping or the buzzer going, 1Password is now deeply integrated into the Utah sporting experience.
1Password sees sports as a crucial convergence point for digital identity, cybersecurity, and machine learning technology. With recent announcements centered on agentic AI, the company is likely to pursue more sports world partnerships in the future. The game, as they say, is just beginning.
Smith Entertainment Group (SEG) is a leading entertainment and sports management company based in Utah. SEG owns and operates the Utah Jazz (NBA) and the Utah Mammoth (NHL), among other properties. The company is committed to providing world-class entertainment experiences and fostering a strong community connection through its various initiatives.Â
Q: What is 1Password's role in the partnership with Utah's NBA and NHL teams?
A: 1Password is the official cybersecurity partner for the Utah Jazz (NBA) and the Utah Mammoth (NHL), providing robust data protection and secure communications.
Q: What are the key components of 1Password’s Extended Access Management suite?
A: The key components include the Enterprise Password Manager, Trelica, and Device Trust. These tools centralize and secure credentials, provide visibility into app usage, and enhance security with device checks and least-privilege access.
Q: How does 1Password enhance the fan experience?
A: 1Password is introducing the Away-Game Hospitality Program, which hosts leading businesses in key markets for discussions about identity security and AI, and its branding will be featured on the Utah Mammoth’s away jerseys.
Q: What is the significance of 1Password's partnership with sports teams?
A: The partnership highlights the importance of cybersecurity in sports, ensuring that sensitive information and communications are protected, and enhances the fan experience through branding and exclusive programs.
Q: What future plans does 1Password have in the sports world?
A: 1Password sees sports as a crucial convergence point for digital identity, cybersecurity, and machine learning technology, and is likely to pursue more sports world partnerships in the future.Â